The mark
The Spacing S.
A stylized S — the path the aperture traces between closed and open. The gradient version is primary; single-color ink and paper are for embroidery, single-tone print, or when the brand needs to recede.
Wordmark
“Spacing” and “Spacing Agency.”
Plus Jakarta Sans 800, uppercase, tracked at 0.18em. Use the short form by default; reach for the long form in legal or formal contexts.
Horizontal lockup
Mark + wordmark, side by side.
The default lockup for headers, press materials, and partner pages.
Vertical lockup
Mark stacked above the wordmark.
Use for narrow placements: avatars, square crops, app icons, social profiles.
Palette
Color.
The gradient is the brand. Ink and paper hold everything together.
Gradient direction: linear, top-left to bottom-right. Three stops:
#8B5CF6 at 0%, #6366F1 at 50%, #06B6D4 at 100%.Typography
Plus Jakarta Sans + Inter.
Plus Jakarta Sans for display and the wordmark. Inter for body. Both ship free from Google Fonts.
Display
Aa
Plus Jakarta Sans
Weights 400 / 500 / 600 / 700 / 800. The wordmark uses 800.
Get on Google Fonts ↗Press contact
Need something specific?
For a higher-resolution render, a brand-safe quote, or to book a call — write to us.
steve@spacingagency.com